Situated on the Riviera di Ponente, Alassio is one of Liguria's best known seaside towns. The original fishing village, dating back to the 10th century, developed in to an important commercial town in the 16th century when it became part of the Republic of Genoa.
Sheltered by the hills, Alassio enjoys a fabulously mild climate which, together with the town's four kilometers of sandy beaches, has attracted an ever growing number of tourists from all over Europe since the early 1900's. The realisation of the "Giardini di Collina" gardens and a number of elegant Palazzi further increased the appeal of the town.
By the 1950's Alassio had established itself as one of Italy's most exclusive bathing resorts. This was when the "Muretto di Alassio" was constructed, a wall covered with tiles on which famous personages from the world of art and culture sojourning in Alassio have all left their mark, starting with the great Ernest Hemingway.